Google SEO has long been the most effective system for sending traffic to the page of your website. SEO techniques are split into two forms, on page and off page, off page optimisation is all about producing the right sort of links back to your content, but for the purposes of this article we are going to focus on the things you should do on page to increase the position of your website pages.

On page optimisation is all about using your target keywords in the most effective places of your page, there are specific areas of your page that make it better optimised compared with other places. These are the areas you should focus on and make as relevant as possible to your target key phrase.

The first area and most important area is the title tag of your page, this is one of the first things Google reads when it enters your page and should be as descriptive as possible. Use your keywords prominently within the tag, however keep it looking natural, remember your title tag is to use your keywords in but it also needs to be able to attract a click.

Up until recently heading tags have always been used to give focus to your keywords, however recent research suggests that heading tags are no longer an effective way of creating this. Instead use your keyword and multiple variations within the body of your text, preferably towards the beginning of your main text.

Another very good area to use your keywords is in the alt text of the images on your page, this has been recently proven to have close correlation with high rankings and will even bring image search traffic to your site.

The thing about on page optimisation is to keep it is as natural as possible, keyword stuffing or inappropriate use of keywords will soon cause a ban and your sites rankings will fall.